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Transforming people management

Serco Group's vision is to build a seamless, integrated human resources capability that will enhance their performance globally.

To achieve this goal, Serco developed the 'Empower' programme, which aims to support people in their career development, ease the administrative burden of HR activities, and standardise processes in offices around the world.

Rare created the branding for the 'Empower' programme. Our design consisted of computer generated Serco 'staff' in the many different uniforms that they wear. The 'pattern' created by this concept is flexible enough to work across all formats and distinctive enough to be instantly recognisable.

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