Iglo - Better Meals Together
Iglo is one of the world's largest food producers. In 2013 they recognised the risks of operating in the frozen food sector and shifted their focus towards providing meals, rather than ingredients. In Iglo's 2014 annual report, we presented this major strategic change to a wide range of stakeholders. Our report was clear yet colourful, concentrating on the kitchen - the heart of the family home.
We used a refridgerator as a visual device to communicate Iglo's new strategy. We also brought this to life in an online summary, using content from their ad campaign and social media.
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