As part of the Thameslink railway development programme, Rare were commissioned to produce a set of infographics to advise passengers on how developments at London Bridge Station would affect their journey.
We developed a campaign to fit a range of outputs, including web, email, station posters, and passenger handouts. We also produced a staff handbook, designed to guide staff as to the best way to deal with passenger queries and concerns.
Our concept gave the entire campaign a consistent and recognisable look and feel using Southeastern’s branding, impactful graphics, and of course, the iconic profile of The Shard at London Bridge.
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