Best of the Best

FirstGroup plc is the leading transport operator in the UK and North America. The Be First Awards, held in Manchester, UK and Philadelphia, USA, celebrate people and teams who have made significant contributions to FirstGroup’s businesses and customers in the last 12 months.

Rare were asked to brand and raise awareness for this inaugural event. The main awards branding reflected the existing ‘Be First’ internal programme and was implemented across posters, invites, brochures, trophies, certificates, exhibition panels and presentation formats.

As well as the copywriting for all these materials,  we also wrote the scripts for both awards presentations.

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