Engaging with a global workforce

Following an expansion of their global workforce, Serco Group sought to revise and redevelop their Code of Conduct to make it more accessible and more engaging for their employees.

We created a public-facing website, printed manuals and an interactive DVD to provide both internal and external stakeholders with detailed information on Serco's policies and principles, in over 10 different languages. The DVD and website also provided an opportunity to see the Code in action through a series of animated multiple-choice ethical dilemmas.

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