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Cape Branding by Rare

Uniting a global business

With over 15 separate visual identities across 50 business units and many more unofficial adaptations, the management of Cape asked Rare to unify their image into a single brand. 

After completing a visual audit and an extensive interview programme across 28 countries, we created a distinctive brand that represents Cape's values and services, and demonstrates what sets them apart from the competition. 

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